This project involved choosing a brewery and redesigning some of their labels. I chose a company from Turkey called Gara Guzu. I felt that they had a unique and fun feeling to their branding, and wanted to experiment with redesigning their labels of two of their drinks.
Through my initial sketches of the labels, I found I went from very literal to a bit more abstract with the representation of the flavour’s names. With the flavour, Karlı Kayın Ormanı, which means snowy beech forest in Turkish, I wanted to keep the snowy element in some way but I didn’t want it to be just a snowy forest. I tried experimenting with adding some patterns and lines into the landscapes and then decided on making more simplified shapes to use in the landscape. For Mayhoş, meaning tart flavour, I felt a warmer more tropical style fit this and I was inspired by their own design of the bottle which included lots of tropical plants and bright colours.
After my initial sketches, I then took some of them and brought them into a digital format to experiment with different colours and to decide which concept I wanted to go with. Initially I had planned to use warmer tones, however after testing out some colours both digitally and with paint I decided to go with cooler tones, with a single warm colour as a focal point.
Because all of the elements were painted and cut out individually I felt I could experiment more with the pieces and the placement of things, which allowed me to find a layout that fit best for both labels. However, a drawback to cutting things out meant that many of my letters did not come out the same way since they were so small and difficult to cut out.
